SUBJECT
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RESOURCE
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GENERAL
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Let the World Know: Make
Your Cause News - A Beginner's Guide to Getting Media
Coverage
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Publicity
Articles
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ICBL Campaign Kit
online
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- Advice from the
International Campaign to Ban Landmines on:
- Defining your message
and planing, publicizing, and evaluating your campaign
- Building alliances
and raising funds.
- Organizing a public
event, including conferences.
- Lobbying decision
makers
- Creating a Web page
for your message and campaign.
- http://www.icbl.org
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WRITING & SENDING
PRESS RELEASES
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Examples of similar
approaches.
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- How to write a
conventional press release
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- Press Release Writing
Tips
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- A Rough Guide to
Getting Publicity
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- How to send e-mail
press releases.
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WRITING A LETTER TO AN
EDITOR
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Examples of similar
approaches.
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- How To Write A Letter
To The Editor
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- So you want to write
a letter to the editor
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WRITING AN
EDITORIAL
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Examples of similar
approaches.
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- How To Write an
Editorial
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- INSIDE Journalism:
The Editorial Page
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