ES-90 - ENVIRONMENTAL RESEARCH METHODS
SELECTED RESOURCES BY SUBJECT: PUBLICIZING
Syllabus
Schedule
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SUBJECT
RESOURCE

GENERAL

Let the World Know: Make Your Cause News - A Beginner's Guide to Getting Media Coverage

Publicity Articles

ICBL Campaign Kit online

  • Advice from the International Campaign to Ban Landmines on:
    • Defining your message and planing, publicizing, and evaluating your campaign
    • Building alliances and raising funds.
    • Organizing a public event, including conferences.
    • Lobbying decision makers
    • Creating a Web page for your message and campaign.
  • http://www.icbl.org

WRITING & SENDING PRESS RELEASES

Examples of similar approaches.

  • How to write a conventional press release
  • Press Release Writing Tips
  • A Rough Guide to Getting Publicity
  • How to send e-mail press releases.

WRITING A LETTER TO AN EDITOR

Examples of similar approaches.

  • How To Write A Letter To The Editor
  • So you want to write a letter to the editor

WRITING AN EDITORIAL

Examples of similar approaches.

  • How To Write an Editorial
  • INSIDE Journalism: The Editorial Page